The Cheez-tah Chics sought brand establishment, polished product photos, and cohesive social media presence. Specializing in grilled cheese sandwiches, they aimed for visual appeal and consistent messaging across platforms to engage their audience effectively and establish a strong brand identity in the competitive snack market.
Team
Ashlyn Stutts
Categories
Social Media
Branding & Photography
Creative Process
The process for the Cheez-tah Chics involved crafting visually captivating product designs. It entailed refining their brand image and messaging across social media platforms to establish a consistent and engaging presence that resonates with their target audience.
Branding Guide
A branding guide was created that reflects the uniqueness and feminitity of the business.
Social Media
Using the branding guide, social media pictures and graphics were created following the color palette and brand fonts.
Product Photos
Product photos allow customers to visualize the sandwiches apart from the description in the menu.
Headshots
Owner and employee headshots were taken to professionally represent the business to new and existing customers.
Graphics
From creating graphics with products to custom design, the branding stays consistent with the pink, yellow, black, and white color scheme.
Consistent Design
Responsive to Customers
Creative
Headshots
All employees received professional headshots, consistent with the Cheez-tah Chics branding.
Let’s talk data.
Scheduled posts for Facebook and Instagram were scheduled and evaluated over a two-week period. The percentages increased from previous post performance, community engagement, and new followers.
- Engagement – 30% Increase
- REACH – 11% INCREASE
- Social Following – 15% increase